NS: Construction industry tries ads to keep workers

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Construction companies and unionized building trades in Nova Scotia have launched new online and TV ads to convince more people to get into the business and stay in the province, reports CBC News.

Under the brand Build Right Nova Scotia, the unionized construction industry is promoting the province as a good place to work.With 15% of its workers commuting to higher paid jobs out west, recruitment can be a tough sell.

“The main message here is to promote awareness to youth that here is a place they can stay and work and still have a good wage,” said John Mullin, vice-president at Aecon Group Inc., one of the country’s largest contractors.

The ads equate the $7 million Nova Scotia spends on training each year with better quality work.

Safety concerns raised by a half dozen construction fatalities last year are also driving the new ad campaign.

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